SEO abounds with self-appointed experts. Here are some basic suggestions from someone who cheerfully admits to not being an expert (and is not trying to see you SEO services).

Yelp represents an exciting (and often overlooked) opportunity for florists that want to increase their sales. More information appears in the January 2014 edition of Floral Management.

There are big changes taking place at FlowerChat (now called the Florist 2.0 Community) that promise to make the largest online florist community even better.

The recent power outage has been tough but it has also been a great reminder of how lucky some of us are to have a great city councillor like Josh Matlow looking out for us while other leaders are serving only their ambitions.

It has been a pleasure dealing with Nancy Butler and the volunteers of the Connecticut Florists Association as FloristWare gets ready to sponsor two business sessions at the NEFE.

An amazing design from Jenifer Swanson at Kaber Floral Company in LaPorte Indiana.

Introducing the Night Shades bookmarklet from Daniel Gagan - a bookmarklet that will overlay non-video areas of a page with a semi-transparent shade for better nighttime viewing.

If you sell a product you probably have some ideas about the choices your customers should make. Have you thought about the choices you make?

More information on the extremely talented Daniel Gagan of Forest Mist and our experience working with him.

Trying to get an article on Yelp (as it relates to retail florists) down to 800 words for publication in Floral Management. That means cutting some good content.