Great Article on the Dangers of Intermittent Outages

Jun 09, 2014


Ryan Freeman of Florist 2.0 has posted a fascinating article on the subject of intermittent website outages or, as he calls it, twerking.


Most florists have come to depend on an e-commerce website as an important part of their business. Making sure that website is online, available to customers, and providing a satisfactory experience for visitors then becomes critical. If the site is not available and performing well then an important part of your retail business is missing. Unfortunately most florists don't do much in the way of monitoring their websites, usually just checking the site themselves a few times a week.

That means that even larger outages of several hours can get missed but in Ryan's post he is talking about a very specific kind of outage - the short intermittent outage that might only last minutes if not seconds. These are hard enough to catch with a monitoring service and almost impossible to catch by checking manually.


The problem with a twerking site (going up and down rapidly or intermittently) is that you might not know it’s offline. It can be ok one minute, or for one user, and then down next minute for another customer.

Ryan Freeman - Your Website Shouldn’t Twerk


But that doesn't mean they don't cause problems. You aren't likely to stumble across a brief outage of 30 seconds doing random checking of your website but do you know who is? A customer that is trying to browse your site and place an order. The deeper they get into the process of selecting a product and entering the details the more likely they are to encounter a brief outage that interrupts their session and effectively throws them off the site - leaving them with the choice of starting over or going somewhere else.

There are search implications as well:


If Google detects the pages are slow in loading, or encounters multiple errors loading your site, they will scale back the crawling of your site and possibly lower your ranking.

Ryan Freeman - Your Website Shouldn’t Twerk


Ryan knows SEO and takes website performance very seriously. It is a great article worth reading.

Ryan Freeman - Your Website Shouldn’t Twerk

Category: Floral Industry

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