Thanks to Ryan Freeman of Florist 2.0

Apr 11, 2014

 

It's always a pleasure to spend time with Ryan Freeman of Florist 2.0 and I wish we could do it more often.

 

When I am lucky enough to spend some time with Ryan I always learn a few things. As a fourth generation florist (his Family has owned Martin's the Flower People in Toronto for over 100 years) he was born into the flower business, and he's been involved in the technical side (websites and pos) of the industry for as long as the flower industry has had a technical side.

Ryan's one of the leading authorities on SEO for flower shop websites, frequently invited to speak at the leading floral industry conventions and conferences, and the e-commerce sites he provides through the Florist 2.0 platform take full advantage of that knowledge. We have many shared clients and I see just how well those websites perform.

And, of course, he is also the creator of the Florist 2.0 Online Community (formerly FlowerChat) which has been the largest and most popular online destination for florists since it was first launched more than ten years ago. There are more places than ever for florists to congregate online but I believe the forum format is still the best for the meaningful exchange of information and FlowerChat has always been my personal favorite.

It was great to hear what he thought of some recent developments in the industry as well as learn more about his plans for the future. We spent quite a bit of time talking about how we can better serve our shared clients (florists that use the Florist 2.0 website and FloristWare POS system for florists) through even tighter integration.



Category: Floral Industry

Related Content

When "Free" Enters The Conversation Reason Exits The Room

The misleading promise of a "free" floral website can trick florists into choosing the most expensive possible e-commerce option for their flower store.

Websites For Florists: The Best Never Rest

True professionals, truly focussed on how their ecommerce websites perform... they were all at the 2016 SAF Annual Convention, learning and evolving.

The Value Of Listening To The Expertise That You Pay For

Whether you are a bride hiring a florist or a florist hiring a website developer you are paying for their expertise. It pays to listen to it.

Florists Deserve Websites Designed For The Flower Business

Retail floral is different, and florists can't settle for any website. They need a flower shop website that was designed and built for the flower business.

Sure Your Flower Shop Website Works The Way You Think?

Too many florists believe they have responsive websites that work well from mobile devices but don't. Mobile is vital & you need to know what to look for.

What Is An eCommerce Website Really For?

Understanding the primary function of an eCommerce website is the first step towards better eCommerce performance (more sales, less abandoned carts, etc.)

Everybody Else Should Trust The Experts

Why is it so hard to follow the advice we give to others about trusting experts and letting them do their jobs?

Two Small Business Social Media Mistakes

Some social media mistakes that small businesses make are obvious even to one of the few people that doesn't claim to be an expert on the subject.

Real Solutions vs Solutions in Search of Problems

How Epic Flowers focusses on finding powerful solutions to real problems in floral ecommerce rather than solving problems that don’t exist.

Website Monitoring For Your Florist Website

A website monitoring service keeps an eye on the availability and performance of your website 24 hours a day. You never need it more than you do during peak holiday sales periods.

Category List


Tag List


Tag Cloud



Archive