Both do great work at SAF and on behalf of retail florists everywhere, both are multi-talented, but right now I'm most grateful for their technical expertise and generosity. They were kind enough to review a new backup/recovery plan I had been working on for some time and, unsurprisingly, quickly found some holes and pointed out some great suggestions to shore things up.
They were very generous with their time and knowledge and I have already put their ideas into place.
There are many different accreditations, certifications and designations a florist can receive and use after their name. A new guide explains all of them.
The Retail Florists Alliance is a new regional organization for florists in the Northeast. What about options for florists in other areas?
It's great to work in an industry that has a trade association like the Society of American Florists looking out for the well being of its members.
The Michigan Floral Association is a great organization with a fantastic new website. Here are some of the things that make their new site so excellent.
AIFD or the American Institute of Floral Designers is an amazing organization that has worked diligently to advance the art of professional floral design through education, service and leadership for almost 50 years.
The 2014 AIFD National Symposium in Chicago was very special for some great clients (and very nice people).
New content on how florists can use advanced pricing strategies to increase the volume and profitability of their event business is coming to the GLFE and WUMFA Annual Conventions in 2015.
It was a pleasure to attend and participate in the FSFA convention in Weston Florida and meet the amazing volunteers that put it all together. people that attended the session on how advanced pricing techniques can be used to increase sales and profitability in retail floral.
The final FSFA schedule was recently released. The FloristWare session on new pricing techniques for retails florists is scheduled for 10:00 AM the morning of Sunday June 8.
I'll be presenting a Beyond Cost Plus session on new approaches to pricing and quoting events at the 2014 FSFA Annual Convention.