Website Monitoring Article – Expanded Content Text

Sep 22, 2014


Additional information on using a monitoring service to track the availability and performance of your florist website is now available on the FloristWare website.


The August issue of Floral Management included an article I wrote on how you can use a website monitoring service to make sure that your ecommerce florist website is online, available and performing well 24 hours a day.

It's an important topic that was brought to the forefront after some florists had crippling issues with their floral websites over the important Mother's Day's holiday. Ryan Freeman was one of the first to realize what was going on and had a great post on the problem.


The problem with a twerking site (going up and down rapidly or intermittently) is that you might not know it’s offline. It can be ok one minute, or for one user, and then down next minute for another customer.

Ryan Freeman - Your Website Shouldn’t Twerk


Since the article appeared in Floral Management I have heard from quite a few florists. They had follow-up questions about their flower shop websites so I've expanded the original text to include more detail and started posting it on the FloristWare website. It's been broken down into five sections and we'll be posting one section each day this week.


Website Monitoring 1: Overview

Why florists need a website monitoring service for your ecommerce flower shop.


Website Monitoring 2: Availability

The first thing your website monitoring service should check for? Making sure your flower shop website is available.


Website Monitoring 3: User Experience

Is your floral website fast enough to keep your visitors satisfied? Or is it frustrating enough to send them looking for alternatives?


Website Monitoring 4: Content & Links

Using a monitoring service to make sure that your floral website vendor is not adding links or products that you don't want.


Website Monitoring 5: Alerts & Providers

How do you choose a monitoring service and how should they notify you when there is a problem with your floral website?


Hopefully this expanded information will be of interest to any florist who wants to keep an eye on their ecommerce flower shop website.

Category: Floral Industry

Related Content

When "Free" Enters The Conversation Reason Exits The Room

The misleading promise of a "free" floral website can trick florists into choosing the most expensive possible e-commerce option for their flower store.

Websites For Florists: The Best Never Rest

True professionals, truly focussed on how their ecommerce websites perform... they were all at the 2016 SAF Annual Convention, learning and evolving.

The Value Of Listening To The Expertise That You Pay For

Whether you are a bride hiring a florist or a florist hiring a website developer you are paying for their expertise. It pays to listen to it.

Florists Deserve Websites Designed For The Flower Business

Retail floral is different, and florists can't settle for any website. They need a flower shop website that was designed and built for the flower business.

Sure Your Flower Shop Website Works The Way You Think?

Too many florists believe they have responsive websites that work well from mobile devices but don't. Mobile is vital & you need to know what to look for.

Credit Card Surcharges Are a Dangerous Idea For Florists

Credit card surcharging (the practice of adding a surcharge or checkout fee to credit/debit card payments) is now allowed. Is it a good idea for florists?

EMV Payment Technology - The Implications for Retail Florists

The retail floral industry is a different kind of retail, & the implications of the EMV payment standard (and October deadline) are different for florists.

What Is An eCommerce Website Really For?

Understanding the primary function of an eCommerce website is the first step towards better eCommerce performance (more sales, less abandoned carts, etc.)

Avoiding and Dealing With Credit Card Declines

Understanding the merchant side of a credit card payment can help avoid declines and deal with them efficiently when they do happen.

Florists and Restaurants: More in Common Than You Think

The flower business has much in common with the restaurant business (often more than with other retail) and florists can benefit from foodservice research.

Category List

Tag List

Tag Cloud