Why Yelp is More Important Than You Think: An Article for Floral Management

Nov 26, 2013


Renato Sogueco and the editors of Floral Management have been kind enough to let me provide an article for an upcoming edition of the magazine. It's on Yelp, why it is more important than some florists might think, and how they can start taking advantage of it.

I've been lucky enough to contribute a couple of other things to Floral Management and it is an honor and a pleasure. The only tricky part is that they, understandably, want to keep technical content really tight. That means that the first draft of the articles is always twice as long as they will allow. Even once Mary Ann and I go over it and really try and pare it down to the essentials we're still about 50% over.

That means that we have to cut some content. We try and make sure it's the least important contact but I like to think it is still good content that could help some florists so I'll post the "Complete, Uncut Director's Cut" on the FloristWare website before the end of the week. Hopefully it will be useful.


Update: 2014/01/10

The printed version of the article mentioned above can now be found in the January 2014 edition of Floral Management or on the SAF website.

Category: Floral Industry

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