This article was written for Floral Management magazine. It was intended to help florists better understand the opportunity Yelp offers (Yelp often seems like an overlooked part of online marketing) and provide some tips on using it to the greatest possible advantage.
The amazing staff at Floral Management did a great job of editing the original text. What they printed was far better and more readable than what was originally submitted.
Some details, details that might be of interest to a florist interested in learning more about Yelp, didn't make the cut. You now have access to the original, less-polished-but-with-extra-detail original.
The misleading promise of a "free" floral website can trick florists into choosing the most expensive possible e-commerce option for their flower store.
True professionals, truly focussed on how their ecommerce websites perform... they were all at the 2016 SAF Annual Convention, learning and evolving.
Whether you are a bride hiring a florist or a florist hiring a website developer you are paying for their expertise. It pays to listen to it.
Retail floral is different, and florists can't settle for any website. They need a flower shop website that was designed and built for the flower business.
Too many florists believe they have responsive websites that work well from mobile devices but don't. Mobile is vital & you need to know what to look for.
Understanding the primary function of an eCommerce website is the first step towards better eCommerce performance (more sales, less abandoned carts, etc.)
Why is it so hard to follow the advice we give to others about trusting experts and letting them do their jobs?
Some social media mistakes that small businesses make are obvious even to one of the few people that doesn't claim to be an expert on the subject.
How Epic Flowers focusses on finding powerful solutions to real problems in floral ecommerce rather than solving problems that don’t exist.
A website monitoring service keeps an eye on the availability and performance of your website 24 hours a day. You never need it more than you do during peak holiday sales periods.