Yelp For Florists in January 2014 Floral Management

Jan 10, 2014


Back at the end of November I mentioned an article I had been working on for Floral Management - about Yelp and how retail florists can use it to help increase their sales.

I don't make any claims about the quality of the writing (Renato Sogueco and Kate Penn of SAF get any credit if it turned out OK) but the topic is an important one and I hope florists will take a look at the article and also at Yelp. It is a medium that naturally favours small local businesses over order-gatherers and drop shippers, it can deliver a real boost to a retail florist, and yet... most small businesses (florists included) ignore it.

You can find the article on page 40 ("Plugged In") of the January 2014 issue of Floral Management. It is also available on the SAF website but you may need to be a member.

Yelp For Florists - January 2014 Floral Management

Category: Floral Industry

Related Content

When "Free" Enters The Conversation Reason Exits The Room

The misleading promise of a "free" floral website can trick florists into choosing the most expensive possible e-commerce option for their flower store.

Websites For Florists: The Best Never Rest

True professionals, truly focussed on how their ecommerce websites perform... they were all at the 2016 SAF Annual Convention, learning and evolving.

The Value Of Listening To The Expertise That You Pay For

Whether you are a bride hiring a florist or a florist hiring a website developer you are paying for their expertise. It pays to listen to it.

Florists Deserve Websites Designed For The Flower Business

Retail floral is different, and florists can't settle for any website. They need a flower shop website that was designed and built for the flower business.

Sure Your Flower Shop Website Works The Way You Think?

Too many florists believe they have responsive websites that work well from mobile devices but don't. Mobile is vital & you need to know what to look for.

What Is An eCommerce Website Really For?

Understanding the primary function of an eCommerce website is the first step towards better eCommerce performance (more sales, less abandoned carts, etc.)

Everybody Else Should Trust The Experts

Why is it so hard to follow the advice we give to others about trusting experts and letting them do their jobs?

Two Small Business Social Media Mistakes

Some social media mistakes that small businesses make are obvious even to one of the few people that doesn't claim to be an expert on the subject.

Real Solutions vs Solutions in Search of Problems

How Epic Flowers focusses on finding powerful solutions to real problems in floral ecommerce rather than solving problems that don’t exist.

Website Monitoring For Your Florist Website

A website monitoring service keeps an eye on the availability and performance of your website 24 hours a day. You never need it more than you do during peak holiday sales periods.

Category List

Tag List

Tag Cloud