Mark Anderson
Retail floral is different, and florists can't settle for any website. They need a flower shop website that was designed and built for the flower business. Retail floral is different, and florists can't settle for any website. They need a flower shop website that was designed and built for the flower business. It's not… http://www.markandersononline.com/blog/florists-deserve-websites-designed-flower-business/
Order gathering in the floral business is a problem that hurts real local florists, customers, and the way consumers perceive flowers. It can be avoided. Order gathering in the floral business is a problem that hurts real local florists, customers, and the way consumers perceive flowers. Fortunately it can be avoided. … http://www.markandersononline.com/blog/avoiding-problem-order-gathering-flower-business/
Airport car services use a well designed hurdle as part of a price discrimination strategy that limits discounts to only the most price sensitive buyers. Airport car services use a well designed hurdle as part of a price discrimination strategy that limits discounts to only the most price sensitive buyers. One of the… http://www.markandersononline.com/blog/lessons-hurdles-price-discrimination-airport/
Entities known as order-gatherers will do everything possible to convince you they are a local florist. For good flowers you need a real local florist. Entities known as order-gatherers will do everything possible to convince you they are a local florist. For good flowers you need a real local florist. It seems crazy… http://www.markandersononline.com/blog/why-you-should-only-ever-use-real-local-florist/
Too many florists believe they have responsive websites that work well from mobile devices but don't. Mobile is vital & you need to know what to look for. Too many florists believe they have responsive websites that work well from mobile devices but don't. Mobile is vital & you need to know what to look for. At SAF Retail… http://www.markandersononline.com/blog/sure-your-flower-shop-website-works-way-you-think/
Social proof is a powerful marketing technique. But going too far, with a claim that seems incredible, undermines credibility and effectiveness. Social proof is a powerful marketing technique. But going too far, with a claim that seems incredible, undermines credibility and effectiveness. The picture above shows… http://www.markandersononline.com/blog/incredible-claims-undermine-credibility-social-proof/
