Category List


Tag List


Tag Cloud



Archive

Blog Search

Thanks to the Florida State Florists' Association

It was a pleasure to attend and participate in the FSFA convention in Weston Florida and meet the amazing volunteers that put it all together. people that attended the session on how advanced pricing techniques can be used to increase sales and profitabi…
  It was a pleasure to attend and participate in the FSFA convention in Weston Florida and meet the amazing volunteers that put it all together.   I was lucky enough to… http://www.markandersononline.com/blog/thanks-florida-state-florists-association/

Mother's Day Observed

This is the weekend we celebrate Mother's Day at our house. If you are involved with the retail side of the flower business there is no way you can do it properly on the actual weekend!
This is the weekend we celebrate Mother's Day at our house. When you work in the retail side of the flower business the odds are that you have no chance to observe Mother's Day… http://www.markandersononline.com/blog/mothers-day-observed/

New Website for Kaber Floral Company

One of my favorite florists recently launched a new e-commerce website for her shop in LaPorte Indiana.
  One of my favorite florists recently launched a new e-commerce website for her shop in LaPorte Indiana.   Jenifer Swanson, the owner of Kaber Floral Company (the oldest… http://www.markandersononline.com/blog/new-website-kaber-floral-company/

Thanks to Ryan Freeman of Florist 2.0

Last night I was lucky enough to spend some time with a friend who inspires through his knowledge of an commitment to the floral industry.
  It's always a pleasure to spend time with Ryan Freeman of Florist 2.0 and I wish we could do it more often.   When I am lucky enough to spend some time with Ryan I always… http://www.markandersononline.com/blog/thanks-ryan-freeman-florist-20/

Complete 2014 FSFA Schedule Released

The final FSFA schedule was recently released. The FloristWare session on new pricing techniques for retails florists is scheduled for 10:00 AM the morning of Sunday June 8.
  The final FSFA schedule was recently released. The FloristWare session on new pricing techniques for retails florists is scheduled for 10:00 AM the morning of Sunday June 8.  … http://www.markandersononline.com/blog/complete-2014-fsfa-schedule-released/

Beyond Cost Plus at the 2014 FSFA

I'll be presenting a Beyond Cost Plus session on new approaches to pricing and quoting events at the 2014 FSFA Annual Convention.
  I'll be presenting a Beyond Cost Plus Pricing session at the 2014 FSFA Annual Convention in Weston Florida this June. Like a recent presentation at the Great Lakes Floral… http://www.markandersononline.com/blog/beyond-cost-plus-2014-fsfa/

Rick Rivers of Florist Bootcamp

Rick Rivers, creator of the popular Florist Bootcamp training, is about to release some very exciting new content that will help florists avoid a very dangerous, and increasingly popular, trap.
  Rick Rivers, creator of the popular Florist Bootcamp training, is about to release some very exciting new content that we hope will help florists avoid a very dangerous, and… http://www.markandersononline.com/blog/new-content-rick-rivers-florist-bootcamp/

Thank You Nancy Butler of Above All Else

Nancy Butler of Above All Else has very generously made the highlights of her marketing sessions at the 2014 Northeast Floral Expo - with great tips and tactics for retail florists - available on the FloristWare website.
  Nancy Butler of Above All Else has very generously made the highlights of her marketing sessions at the 2014 Northeast Floral Expo - with great tips and tactics for retail… http://www.markandersononline.com/blog/thank-you-nancy-butler-above-all-else/

Thank You Michigan Floral Association!

Thanks to Rod Crittenden, Kiersten Schulte and all the other hard working volunteers of the Michigan Floral Association for doing such a great job at the recent Great Lakes Floral Expo.
  Thanks to Rod Crittenden, Kiersten Schulte and all the other hard working volunteers of the Michigan Floral Association for doing such a great job at the recent Great Lakes… http://www.markandersononline.com/blog/thank-you-michigan-floral-association/

Rebooting Doesn't Cost a Thing

Ever had an issue that was solved by rebooting? If rebooting your system is good at solving problems it is even better at preventing them.
Ever had an issue that was solved by rebooting? If rebooting your system is good at solving problems it is even better at preventing them. When you contact tech support one of… http://www.markandersononline.com/blog/rebooting-doesnt-cost-thing/

Thanks to Rod Crittenden of the Michigan Floral Association

Rod Crittenden of the Michigan Floral Association has been a true pleasure to work with as we finalized the participation of FloristWare in two upcoming industry events – the Great Lakes Floral Expo and the WUMFA Annual Convention.
  Over the last few weeks I've been working a lot with Rod Crittenden (CEO of the Michigan Floral Association, organizer of the Great Lakes Floral Expo and possibly some other… http://www.markandersononline.com/blog/thanks-rod-crittenden-michigan-floral-association/

Why Yelp is More Important Than You Think - Full Text

As promised the full text of the article that began life as "Why Yelp is More Important Than You Think" is now available on the FloristWare website.
  As promised I've added the full text from the article that started out as "Why Yelp is More Important Than You Think" to the FloristWare website. This article was written… http://www.markandersononline.com/blog/why-yelp-more-important-you-think-full-text/

What Do Driving and SEO Have in Common?

SEO abounds with self-appointed experts. Here are some basic suggestions from someone who cheerfully admits to not being an expert (and is not trying to see you SEO services).
  It seems like everyone claims to be an expert at both. I am definitely not an expert. I'm lucky enough to be close to some people that can legitimately claim expert SEO… http://www.markandersononline.com/blog/what-do-driving-and-seo-have-common/

Yelp For Florists in January 2014 Floral Management

Yelp represents an exciting (and often overlooked) opportunity for florists that want to increase their sales. More information appears in the January 2014 edition of Floral Management.
  Back at the end of November I mentioned an article I had been working on for Floral Management - about Yelp and how retail florists can use it to help increase their sales.… http://www.markandersononline.com/blog/yelp-florists-january-2014-floral-management/

Big Changes at FlowerChat

There are big changes taking place at FlowerChat (now called the Florist 2.0 Community) that promise to make the largest online florist community even better.
 There are some big changes happening at FlowerChat - one of my favourite online industry resources. Founded eleven years ago by Ryan Freeman (of Martin's the Flower People, a… http://www.markandersononline.com/blog/big-changes-flowerchat/

2014 Northeast Floral Expo

It has been a pleasure dealing with Nancy Butler and the volunteers of the Connecticut Florists Association as FloristWare gets ready to sponsor two business sessions at the NEFE.
  This coming year FloristWare is going to be sponsoring two business sessions at the 2014 NEFE (Northeast Floral Expo) in Mystic CT. It is an exciting opportunity and I'm… http://www.markandersononline.com/blog/2014-northeast-floral-expo/

Responsible Purchasing - It Applies To All Of Us

If you sell a product you probably have some ideas about the choices your customers should make. Have you thought about the choices you make?
  If you sell a product you probably have some ideas about the choices your customers should make. Have you thought about the choices you make?   Working in the flower… http://www.markandersononline.com/blog/responsible-purchasing-it-applies-all-us/

Why Yelp is More Important Than You Think: An Article for Floral Management

Trying to get an article on Yelp (as it relates to retail florists) down to 800 words for publication in Floral Management. That means cutting some good content.
  Renato Sogueco and the editors of Floral Management have been kind enough to let me provide an article for an upcoming edition of the magazine. It's on Yelp, why it is more… http://www.markandersononline.com/blog/why-yelp-more-important-you-think-article-floral-management/

Thanks to Two Very Smart & Helpful People

Just a quick thank you to Renato & Joe at SAF.
I just wanted to thank two of my favorite people at SAF: Joe Aldeguer and Renato Sogueco of SAF (the Society of American Florists). Both do great work at SAF and on behalf of… http://www.markandersononline.com/blog/thanks-two-very-smart-helpful-people/

« Previous 123 Next »