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Florists Deserve Websites Designed For The Flower Business

Retail floral is different, and florists can't settle for any website. They need a flower shop website that was designed and built for the flower business.
  Retail floral is different, and florists can't settle for any website. They need a flower shop website that was designed and built for the flower business.   It's not… http://www.markandersononline.com/blog/florists-deserve-websites-designed-flower-business/

Order Gathering in the Flower Business – How To Avoid It

Order gathering in the floral business is a problem that hurts real local florists, customers, and the way consumers perceive flowers. It can be avoided.
  Order gathering in the floral business is a problem that hurts real local florists, customers, and the way consumers perceive flowers. Fortunately it can be avoided.  … http://www.markandersononline.com/blog/avoiding-problem-order-gathering-flower-business/

Lessons On Hurdles In Price Discrimination From The Airport

Airport car services use a well designed hurdle as part of a price discrimination strategy that limits discounts to only the most price sensitive buyers.
  Airport car services use a well designed hurdle as part of a price discrimination strategy that limits discounts to only the most price sensitive buyers.   One of the… http://www.markandersononline.com/blog/lessons-hurdles-price-discrimination-airport/

Why You Should Only Ever Use A Real Local Florist

Entities known as order-gatherers will do everything possible to convince you they are a local florist. For good flowers you need a real local florist.
  Entities known as order-gatherers will do everything possible to convince you they are a local florist. For good flowers you need a real local florist.   It seems crazy… http://www.markandersononline.com/blog/why-you-should-only-ever-use-real-local-florist/

Sure Your Flower Shop Website Works The Way You Think?

Too many florists believe they have responsive websites that work well from mobile devices but don't. Mobile is vital & you need to know what to look for.
  Too many florists believe they have responsive websites that work well from mobile devices but don't. Mobile is vital & you need to know what to look for.   At SAF Retail… http://www.markandersononline.com/blog/sure-your-flower-shop-website-works-way-you-think/

Incredible Claims Undermine the Credibility of Social Proof

Social proof is a powerful marketing technique. But going too far, with a claim that seems incredible, undermines credibility and effectiveness.
  Social proof is a powerful marketing technique. But going too far, with a claim that seems incredible, undermines credibility and effectiveness.   The picture above shows… http://www.markandersononline.com/blog/incredible-claims-undermine-credibility-social-proof/