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Social Proof at an Auction: After the Bidding is Done

Auctions are often used to illustrate Social Proof – competing bids convince us an item has value and make us value it more. The same is true in reverse.
  Auctions are often used to illustrate Social Proof – competing bids convince us an item has value and make us value it more. The same is true in reverse.   Social proof… http://www.markandersononline.com/blog/social-proof-auction-after-bidding-done/

You Can't Miss What You Never Had

Even in business-to-business selling the ways costs are presented can lead smart owners to make bad decisions.
  Even in business-to-business selling the ways costs are presented can lead smart owners to make bad decisions.   Being caught between two parties at work has been a real… http://www.markandersononline.com/blog/you-dont-miss-what-you-never-had/