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Lubriderm Is Boring, The People Who Use It Aren't

This great Lubriderm campaign creates authority by admitting to a negative, and florists might be able to learn something from it.
This great Lubriderm campaign creates authority by admitting to a negative, and florists might be able to learn something from it. If a product makes too many claims… http://www.markandersononline.com/blog/lubriderm-boring-people-who-use-it-arent/

Tracking Marketing Performance With Discount Codes

Perfect example of how discount codes can help a florist or small business owner track the effectiveness of an advertising or marketing effort.
Perfect example of how discount codes can help a florist or small business owner track the effectiveness of an advertising or marketing effort. If almost three decades… http://www.markandersononline.com/blog/tracking-marketing-performance-discount-codes/

Social Proof at an Auction: After the Bidding is Done

Auctions are often used to illustrate Social Proof – competing bids convince us an item has value and make us value it more. The same is true in reverse.
Auctions are often used to illustrate Social Proof – competing bids convince us an item has value and make us value it more. The same is true in reverse. Social proof… http://www.markandersononline.com/blog/social-proof-auction-after-bidding-done/

Incredible Claims Undermine the Credibility of Social Proof

Social proof is a powerful marketing technique. But going too far, with a claim that seems incredible, undermines credibility and effectiveness.
Social proof is a powerful marketing technique. But going too far, with a claim that seems incredible, undermines credibility and effectiveness. The picture above shows… http://www.markandersononline.com/blog/incredible-claims-undermine-credibility-social-proof/

The Wrong Appeal to Guilt Can Justify Guilty Behavior

A logical, deserved and well intentioned appeal to guild (a fundraising effort by an internet radio station) might actually make you feel less guilty.
A logical, deserved and well intentioned appeal to guild (a fundraising effort by an internet radio station) might actually make you feel less guilty. Earlier today I… http://www.markandersononline.com/blog/sometimes-appeal-guilt-justifies-guilty-behavior/

Social Influence For Dentists, By A Dentist

Dr. Christopher Phelps DMD has taken the Six Universal Principles of Social Influence and applied them to the special needs of dentists.
Dr. Christopher Phelps DMD has taken the Six Universal Principles of Social Influence and applied them to the special needs of dentists. Dr. Phelps is uniquely… http://www.markandersononline.com/blog/social-influence-dentists-dentist/

Consistency Above All Else

The discovery of roaches and rodent activity at a popular upscale grocery store shows just how far people will bend to stay consistent with previous beliefs and behaviors.
The discovery of roaches and rodent activity at a popular upscale grocery store shows just how far people will bend to stay consistent with previous beliefs and behaviors. … http://www.markandersononline.com/blog/consistency-above-all-else/