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Buying Flowers (29)
Floral Industry (113)
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Bad Design Creates Terrible Experience At Great Restaurant

Multiple paths to the same destination can seem user-friendly but, more often that not, it complicates decision making and necessitates more questions.
Multiple paths to the same destination can seem user-friendly but, more often that not, it complicates decision making and necessitates more questions. This is a… http://www.markandersononline.com/blog/bad-design-creates-terrible-experience-great-restaurant/

No, Flying Today Is Cheaper, Thanks To Unbundling

This article is fascinating because it so clearly misses the mark. Despite what the author says the cost of travel is cheaper today, thanks to unbundling.
This article is fascinating because it so clearly misses the mark. Despite what the author says the cost of travel is cheaper today, thanks largely to unbundling. Over… http://www.markandersononline.com/blog/no-flying-today-cheaper-thanks-unbundling/

Cost-Plus Pricing: It Can't Explain The Price Of E-Books

It's clear it costs less to distribute e-books than printed books, so why do e-books cost as much or more if price is determined by a cost-plus formula?
It's clear it costs less to distribute e-books than printed books, so why do e-books cost as much or more if price is determined by a cost-plus formula? Ebooks are… http://www.markandersononline.com/blog/cost-plus-pricing-it-cant-explain-price-e-books/

You Can't Miss What You Never Had

Even in business-to-business selling the ways costs are presented can lead smart owners to make bad decisions.
Even in business-to-business selling the ways costs are presented can lead smart owners to make bad decisions. Being caught between two parties at work has been a real… http://www.markandersononline.com/blog/you-dont-miss-what-you-never-had/

Lessons On Hurdles In Price Discrimination From The Airport

Airport car services use a well designed hurdle as part of a price discrimination strategy that limits discounts to only the most price sensitive buyers.
Airport car services use a well designed hurdle as part of a price discrimination strategy that limits discounts to only the most price sensitive buyers. One of the… http://www.markandersononline.com/blog/lessons-hurdles-price-discrimination-airport/

Florists and Restaurants: More in Common Than You Think

The flower business has much in common with the restaurant business (often more than with other retail) and florists can benefit from foodservice research.
The flower business has much in common with the restaurant business (often more than with other retail) and florists can benefit from foodservice research. The… http://www.markandersononline.com/blog/florists-and-restaurants-more-common-you-think/

Diminishing Marginal Utility

The underlying concept of diminishing marginal utility is easy to understand but the vagueness of the term makes the definition easy to forget.
Last week I spoke with several florists about pricing and one question kept coming up. What is diminishing marginal utility again? We've talked about the… http://www.markandersononline.com/blog/diminishing-marginal-utility/

First Beyond Cost Plus Sessions of 2015 Booked

New content on how florists can use advanced pricing strategies to increase the volume and profitability of their event business is coming to the GLFE and WUMFA Annual Conventions in 2015.
New content on how retails florists can use advanced pricing strategies to increase the volume and profitability of their event business is coming to the GLFE and WUMFA Annual… http://www.markandersononline.com/blog/first-beyond-cost-plus-sessions-2015-booked/

Thanks to the Florida State Florists' Association

It was a pleasure to attend and participate in the FSFA convention in Weston Florida and meet the amazing volunteers that put it all together. people that attended the session on how advanced pricing techniques can be used to increase sales and profitabi…
It was a pleasure to attend and participate in the FSFA convention in Weston Florida and meet the amazing volunteers that put it all together. I was lucky enough to… http://www.markandersononline.com/blog/thanks-florida-state-florists-association/

Beyond Cost Plus at the 2014 FSFA

I'll be presenting a Beyond Cost Plus session on new approaches to pricing and quoting events at the 2014 FSFA Annual Convention.
I'll be presenting a Beyond Cost Plus Pricing session at the 2014 FSFA Annual Convention in Weston Florida this June. Like a recent presentation at the Great Lakes Floral… http://www.markandersononline.com/blog/beyond-cost-plus-2014-fsfa/

Same Product, Same Price, Different Expression & Results

A personal example of very different reactions to the same product at the same price but expressed using two different pricing models.
Whenever possible I try and take my kids to the St. Lawrence Market (chosen by National Geographic as the world’s best food market) each Saturday morning. It's something I… http://www.markandersononline.com/blog/same-product-same-price-different-expression-results/