Like a recent presentation at the Great Lakes Floral Expo in Grand Rapids this session will focus on some of the advanced pricing strategies used by other retailers and how they can be employed by retail florist to increase sales and profits. It will also include a new section, that was not part of the GLFE session, on a new model for quoting weddings and other events that will help florists book more of the events they quote without leaving money on the table.
Multiple paths to the same destination can seem user-friendly but, more often that not, it complicates decision making and necessitates more questions.
This article is fascinating because it so clearly misses the mark. Despite what the author says the cost of travel is cheaper today, thanks to unbundling.
There are many different accreditations, certifications and designations a florist can receive and use after their name. A new guide explains all of them.
It's clear it costs less to distribute e-books than printed books, so why do e-books cost as much or more if price is determined by a cost-plus formula?
The Retail Florists Alliance is a new regional organization for florists in the Northeast. What about options for florists in other areas?
Even in business-to-business selling the ways costs are presented can lead smart owners to make bad decisions.
Airport car services use a well designed hurdle as part of a price discrimination strategy that limits discounts to only the most price sensitive buyers.
The flower business has much in common with the restaurant business (often more than with other retail) and florists can benefit from foodservice research.
The Michigan Floral Association is a great organization with a fantastic new website. Here are some of the things that make their new site so excellent.
AIFD or the American Institute of Floral Designers is an amazing organization that has worked diligently to advance the art of professional floral design through education, service and leadership for almost 50 years.
