Why The New Michigan Floral Association Website Is So Good

Dec 26, 2014

The Michigan Floral Association is a great organization with a fantastic new website. Here are some of the things that make their new site so excellent.


The MFA is special. The state of Michigan has had a very tough go of it for much of the past decade or more, but their floral association has continued to thrive. With a passionate base of volunteers and supporters, and under the excellent professional management of Rod Crittenden and his team in Haslett MI, the Michigan Floral Association has, for example, one of the very best regional shows in the Flower Industry – the Great Lakes Floral Expo, an excellent program of training and accreditation, and more.

They also had a very good website but, on Christmas Eve, they unveiled an even better one. What makes the new site so good?


Responsive Design

The new website is one of very few floral association websites that uses responsive design, meaning that it responds to the size of the display being used to view it. It looks and works great on a smartphone or a large widescreen monitor and everything in between. As the move to mobile continues this is important – websites need to look good on whatever devices people are using at that moment.


Well Designed Search Functionality

The MFA site includes a tool that lets the visitor search for member florists serving Michigan, you can even constrain your search to Certified florists. This kind of search is something other sites have tried but the MFA has implemented it better than most – it works, and works very well.


They Support Their Supporters

A nice practical touch – a page dedicated to the floral industry providers that have supported them over the years.


Made in North America

The MFA had their new association website designed and built in North America. That means that the money went to people that could then spend it locally, possibly even on flowers, supporting the local community and the flower industry. This stands in nice contrast to associations that urge consumers to shop locally but then send their own technical work overseas.


Valuable Links to Member Florists

Unlike some associations the MFA website is set up in such a way that there are accessible, crawlable and indexable links to certified florist members and member shops, links that will help their own websites perform better in search.


Online Event Registration

You can register for events like the Great Lakes Floral Expo online - no more filling in and submitting forms.



Most of all the site is great because it shows that the MFA is serious about serving their member florists and the floral industry.

Over the last decade many regional associations have abandoned their own websites and moved to Facebook pages. It's understandable – running a website can be daunting, while setting up a Facebook page is very easy. And, since even an association with their own website also needs a Facebook page, why not just skip the website?

As some of these associations have found that is a slippery slope. First the website is abandoned for a Facebook page. Then the annual convention is scrapped. Soon there is very little left to define the association. As the association and benefits of membership become less tangible it becomes increasingly difficult to retain existing members, let alone sign new ones – accelerating the overall decline of the organization.

The MFA takes the exact opposite approach. They have led by striving to provide more, not less, to their members and their investment in this website is just one more example of that.

Category: Floral Industry

Related Content

Accreditations, Certifications & Designations For Florists

There are many different accreditations, certifications and designations a florist can receive and use after their name. A new guide explains all of them.

Retail Florists Alliance

The Retail Florists Alliance is a new regional organization for florists in the Northeast. What about options for florists in other areas?

American Institute of Floral Designers

AIFD or the American Institute of Floral Designers is an amazing organization that has worked diligently to advance the art of professional floral design through education, service and leadership for almost 50 years.

Results From the 2014 AIFD National Symposium

The 2014 AIFD National Symposium in Chicago was very special for some great clients (and very nice people).

First Beyond Cost Plus Sessions of 2015 Booked

New content on how florists can use advanced pricing strategies to increase the volume and profitability of their event business is coming to the GLFE and WUMFA Annual Conventions in 2015.

Thanks to the Florida State Florists' Association

It was a pleasure to attend and participate in the FSFA convention in Weston Florida and meet the amazing volunteers that put it all together. people that attended the session on how advanced pricing techniques can be used to increase sales and profitability in retail floral.

Complete 2014 FSFA Schedule Released

The final FSFA schedule was recently released. The FloristWare session on new pricing techniques for retails florists is scheduled for 10:00 AM the morning of Sunday June 8.

Beyond Cost Plus at the 2014 FSFA

I'll be presenting a Beyond Cost Plus session on new approaches to pricing and quoting events at the 2014 FSFA Annual Convention.

Thank You Nancy Butler of Above All Else

Nancy Butler of Above All Else has very generously made the highlights of her marketing sessions at the 2014 Northeast Floral Expo - with great tips and tactics for retail florists - available on the FloristWare website.

Thank You Michigan Floral Association!

Thanks to Rod Crittenden, Kiersten Schulte and all the other hard working volunteers of the Michigan Floral Association for doing such a great job at the recent Great Lakes Floral Expo.

Category List

Tag List

Tag Cloud