I'll be presenting a Beyond Cost Plus session on new approaches to pricing and quoting events at the 2014 FSFA Annual Convention.

Rick Rivers, creator of the popular Florist Bootcamp training, is about to release some very exciting new content that will help florists avoid a very dangerous, and increasingly popular, trap.

Nancy Butler of Above All Else has very generously made the highlights of her marketing sessions at the 2014 Northeast Floral Expo - with great tips and tactics for retail florists - available on the FloristWare website.

Thanks to Rod Crittenden, Kiersten Schulte and all the other hard working volunteers of the Michigan Floral Association for doing such a great job at the recent Great Lakes Floral Expo.

A personal example of very different reactions to the same product at the same price but expressed using two different pricing models.

Ever had an issue that was solved by rebooting? If rebooting your system is good at solving problems it is even better at preventing them.

It might seem like Valentines is a great time to be in the flower business but it's not. Why February 14 is hard on florists, and also some tips for consumers trying to buy flowers at this time of year.

If you are interested in the tricky configuration required to run FileMaker Server 13 and the standard Apache server on OS X Mavericks server this may help.

Rod Crittenden of the Michigan Floral Association has been a true pleasure to work with as we finalized the participation of FloristWare in two upcoming industry events – the Great Lakes Floral Expo and the WUMFA Annual Convention.

As promised the full text of the article that began life as "Why Yelp is More Important Than You Think" is now available on the FloristWare website.