New content on how florists can use advanced pricing strategies to increase the volume and profitability of their event business is coming to the GLFE and WUMFA Annual Conventions in 2015.

Ryan Freeman of Florist 2.0 has posted a fascinating article on the subject of intermittent website outages or, as he calls it, twerking.

It was a pleasure to attend and participate in the FSFA convention in Weston Florida and meet the amazing volunteers that put it all together. people that attended the session on how advanced pricing techniques can be used to increase sales and profitability in retail floral.

Some tips on ordering the perfect Mother's Day gift, flowers, for your mom on Sunday May 11, 2014.

This is the weekend we celebrate Mother's Day at our house. If you are involved with the retail side of the flower business there is no way you can do it properly on the actual weekend!

One of my favorite florists recently launched a new e-commerce website for her shop in LaPorte Indiana.

Daniel Gagan & Lisa Marie of Hana Ohana are creating amazing custom websites for small businesses in the Pacific Northwest, starting with a new e-commerce site for De’lish handcrafted soap cakes.

Last night I was lucky enough to spend some time with a friend who inspires through his knowledge of an commitment to the floral industry.

The final FSFA schedule was recently released. The FloristWare session on new pricing techniques for retails florists is scheduled for 10:00 AM the morning of Sunday June 8.

Good friend, important FloristWare collaborator and very talented musician/composer Kieren MacMillan has (finally) launched his new website.