Thank You Michigan Floral Association!

Mar 10, 2014


Thanks to Rod Crittenden, Kiersten Schulte and all the other hard working volunteers of the Michigan Floral Association for doing such a great job at the recent Great Lakes Floral Expo.


The GLFE is one of my favorite industry events for both personal and professional reasons. As a vendor it is definitely an outstanding opportunity to meet and spend time with enthusiastic and forward-looking florists. Personally it is a great chance to see and catch up with old friends.

This year was special for FloristWare in that, for the first time ever, we sponsored design (as opposed to business) content. It was provided by one of our favorite clients – the extremely talented Doug Bates of Designs by Vogts in Sturgis MI. Doug delivered an amazing main stage design show on Friday night (the people in attendance rushed the stage afterwards to get a better look at his designs) and a terrific hands-on session on Sunday. In addition to being an incredibly talented florist Doug and Karen (his wife) are also very nice people and it was great to be able to work with them on this.

I presented a business session on some new (at least in the flower business) approaches to pricing. It had been a very long time since I had presented anything, and it was my first time with this content, and I really appreciate the GLFE for being such great hosts.

Rick Rivers of Florist Bootcamp also presented two great sessions on building corporate accounts. Rick is so good that some people I know went to both his sessions. It was the same content but so good that they wanted to see it twice!

I'm already looking forward to next year.

Category: Floral Industry

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