Expanding on the material presented in the Beyond Cost Plus at the 2014 GLFE this session will feature entirely new content on pricing events.
Rick Rivers of Florist Bootcamp will also be presenting. His session (10:00 AM, Saturday June 7) is sponsored by Marcin Waszkiewicz and will focus on building corporate sales. I saw Rick present this material in March and it is really good. The room was packed and everyone was taking copious notes.
There are many different accreditations, certifications and designations a florist can receive and use after their name. A new guide explains all of them.
The Retail Florists Alliance is a new regional organization for florists in the Northeast. What about options for florists in other areas?
The Michigan Floral Association is a great organization with a fantastic new website. Here are some of the things that make their new site so excellent.
AIFD or the American Institute of Floral Designers is an amazing organization that has worked diligently to advance the art of professional floral design through education, service and leadership for almost 50 years.
The 2014 AIFD National Symposium in Chicago was very special for some great clients (and very nice people).
New content on how florists can use advanced pricing strategies to increase the volume and profitability of their event business is coming to the GLFE and WUMFA Annual Conventions in 2015.
It was a pleasure to attend and participate in the FSFA convention in Weston Florida and meet the amazing volunteers that put it all together. people that attended the session on how advanced pricing techniques can be used to increase sales and profitability in retail floral.
I'll be presenting a Beyond Cost Plus session on new approaches to pricing and quoting events at the 2014 FSFA Annual Convention.
Nancy Butler of Above All Else has very generously made the highlights of her marketing sessions at the 2014 Northeast Floral Expo - with great tips and tactics for retail florists - available on the FloristWare website.
Thanks to Rod Crittenden, Kiersten Schulte and all the other hard working volunteers of the Michigan Floral Association for doing such a great job at the recent Great Lakes Floral Expo.